30th September 2021 – Modularbank has today announced the launch of its new brand identity to better reflect its company values and market offering. The new company name is Tuum, which means “core” in Estonian. This name highlights both its native roots and its goal to help customers supercharge their business from within.
The brand refresh alludes to the new scope of the company, which has evolved significantly since its inception in 2019. While the company was initially set up to focus on serving banks, Tuum’s core banking technology is not limited to banks, it can also help fintechs or non-financial businesses seeking to offer financial services.
In the two years that the company has been operating, it has seen rapid growth and has already acquired an impressive customer base throughout Europe. It currently employs over 60 people, with offices in Tallinn, Berlin and Malaga. In December 2020, it closed a funding round of €4m.
The new brand identity aligns both with the company’s ongoing expansion plans – to extend its core banking platform both within and beyond Europe – and with its story and ethos. Tuum brings together years of experience in both technology and banking. This expertise has enabled the company to build a flexible, lean and modular core banking platform which caters to the needs of a broad range of clients.
The new, short, and punchy name, which excludes the word ‘bank’, also eliminates any confusion as to the services the company offers; Tuum is not a bank, but a technology provider and a trusted partner for banks and other financial services providers.
Vilve Vene, CEO and Co-founder at Tuum said: “Having experienced rapid growth over the last two and a half years and evolved quickly, it was time to renew and refresh our corporate identity.”