Cookie Policy

Last updated on 23.03.2022.

This Cookie Policy explains how Modular Technologies OÜ (hereinafter “Tuum”) uses cookies and similar technologies to recognise you when you visit our website ( It explains what these technologies are and why we use them, as well as your rights to control our use of them.


What are cookies?

Cookies are small data files placed on your computer or mobile device when you visit a website. Cookies enable website owners to better understand how you interact with their website.

Cookies set by the website owner are called first party cookies. Cookies set by parties other than the website owner are called third party cookies. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. advertising, interactive content and analytics).

Depending on the lifespan, cookies can also be either classified as “persistent” or “session” cookies:

  • Persistent cookies stay on your device until their expiry or until you choose to delete them.
  • Session cookies are deleted immediately when you close your web browser (end the browser session).


Why do we use cookies?

On our Website, we use third party cookies. There are several reasons: some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Websites. Third parties serve cookies through our Websites for advertising, analytics and other purposes. 

The specific types of third party cookies served through our Websites and the purposes they perform are described below.


Type of cookies we use

Essential cookies

Essential cookies are strictly necessary to enable you to move around the website and use the features of the website you have chosen. These cookies do not collect any personal data.

Provider Cookie name Purpose Type of Cookie Expiry
Google CONSENT Shows if the consent is given or pending. Persistent 2 years
Hubspot __cf_bm This cookie is necessary for Bot Fight Mode solution to function properly. Learn more Persistent  1 day
Performance cookies

Performance cookies enable us to enhance the performance and functionality of our Website. Further, these cookies collect information that helps us customise our Websites for you, and understand how our Website is being used or how effective our marketing campaigns are.

Provider Cookie name Purpose Type of Cookie Expiry
Google Analytics _ga Used to distinguish users.

Learn more

Persistent 2 years
Google Analytics _gid Used to distinguish users.

Learn more

Persistent 1 day
Google 1P_JAR Unique ID to remember user’s preferences. Learn more Persistent 1 month
Google Ads _gcl_au Used for experimenting with advertisement efficiency across websites Persistent 3 months
Hubspot __hstc The main cookie for tracking visitors. Learn more Persistent 6 months
Hubspot __hssc This cookie keeps track of sessions.

This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. Learn more

Persistent 30 minutes
Hubspot __hssrc Used to recognise the visitor’s browser upon reentry on the website. Learn more Session  
Hubspot hubspotutk This cookie keeps track of a visitor’s identity. It is passed to HubSpot on form submission and used when deduplicating contacts. Persistent 6 months
Hubspot cf_clearance Used for security purposes. It stores CAPTCHA information which determines that a user is a legitimate human and not a bot or other malicious actor. Persistent 1 year
LinkedIn _guid Used to identify a LinkedIn Member for advertising through Google Ads. Learn more Persistent 90 days
LinkedIn li_gc Used to store consent of guests regarding the use of cookies for non-essential purposes. Learn more Persistent 2 years
LinkedIn li_mc Used as a temporary cache to avoid database lookups for a member’s consent for use of non-essential cookies and used for having consent information on the client side to enforce consent on the client side. Learn more Persistent 2 years
LinkedIn lidc To facilitate data center selection. Learn more Persistent 1 day
LinkedIn lang Used to remember a user’s language setting to ensure displays in the language selected by the user in their settings. Learn more Session  
LinkedIn AnalyticsSyncHistory Used for measuring the performance of page content using A/B split testing. Persistent 1 hour
LinkedIn lms_analytics To identify LinkedIn members for analytics. Learn more Persistent 1 month
LinkedIn bcookie Helps to uniquely identify devices accessing LinkedIn to detect abuse on the platform. Learn more Persistent 2 years
Hotjar _hjSessionUser A cookie that holds the current session data. This ensures that subsequent requests within the session window will be attributed to the same Hotjar session. /  Used to create a user ID associated with the site and the browser from which it is accessed. This ensures that on subsequent visits to the same site the behavior will be attributed to the same user ID. Persistent 1 year
Marketing cookies

Marketing cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Provider Cookie name Purpose Type of Cookie Expiry
Facebook _fbp Helps to distinguish users. Learn more Persistent 3 months
Google NID Stores user’s preferences for ad retargeting purposes. Persistent 6 months
Google __Secure-3PAPISID Show relevant and personalized ads. Persistent 2 years
Google __Secure-3PSID Show relevant and personalized ads. Persistent 2 years
Google __Secure-3PSIDCC Show relevant and personalized ads. Persistent 1 years
LinkedIn lms_ads Used to identify LinkedIn Members off LinkedIn in the Designated Countries for advertising. Learn more Persistent 1 month


Changing your cookie settings

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Banner (notification in the form of a pop-up that explicitly asks for user’s opt-in consent before deploying cookies). This banner allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

If you no longer wish to receive cookies, you can modify your cookies’ settings via your browser settings:

Please note, changing your cookie settings also means that some functions on the Website may not work properly.


Updating this cookie policy

We may update this Cookie Policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons.

The date at the top of this Cookie Policy indicates when it was last updated.

If you have any questions about our use of cookies or other technologies, please contact us at

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